Prof. Dr. Hazel Grünewald
Organisational Behaviour
+49 7121 271 3074
hazel.gruenewald@reutlingen-university.de
Gebäude 17, Raum 005
nach Vereinbarung - online
- Organisational behaviour, leadership & change
- HR Management
- Negotiating across borders / international negotiations
- Interdisciplinary and intercultural Teamwork
- B.Sc. Internationales Wirtschaftsingenieurwesen - Operations
- B.Sc. Wirtschaftsingenieurwesen - Sustainable Production and Business
- B.A. Soziale Arbeit
- Reskilling and Upskilling
- Global mobility
- Decent work
- Gamification
- Internationalisation in higher education
- Professorin für Organisational Behaviour an der ESB Business School
- Global Training Program Manager, Sofia, Bulgarien (Hewlett-Packard Global Delivery Bulgaria Center EOOD)
- Corporate Training Manager, Sofia, Bulgarien (Aplus.Net)
- Personalreferentin in der globalen Personalentwicklung (Schwerpunkt: International Management Development Program), Ludwigsburg (MANN+HUMMEL GmbH)
- Freiberufliche Kommunikationstrainerin für Fach- und Führungskräfte, deutschlandweit (bspw. Bosch, Siemens, Carl Zeiss, Boston Consulting, Ernst & Young,
- Grünewald, H. (2026). Panel speaker. Virtual Leadership Talk “Building the 2030 Enterprise: Why Reskilling and Upskilling Must Be Inclusive”. ET NOW Global DEI Alliance by The Times Group [Online], 26 January, 2026.
- Grünewald, H. (2025). Keynote speaker. Workshop “Making it Work – Best Practices in Hiring International Tenure Track Professors”. Wübben-Stiftung-Wissenschaft, Berlin, 21. November, 2025.
Grünewald, H. (2025, August 20–21). Leading with purpose: Driving sustainable change in a rapidly evolving world [Conference presentation]. 9th ICMEM 2025: Sustainable growth and innovation in emerging markets: Strategic decisions, collaboration, ESG goals, and circular economies, Bandung, West Java, Indonesia. https://icmem.sbm.itb.ac.id/
Grünewald, H. (2025, August 27). Building purpose-driven work culture for Gen Z engagement [Panel presentation]. 2nd HCM Talks 2025 SBM ITB: Unleashing Gen Z potentials for business sustainability, Jakarta, West Java, Indonesia.
Grünewald, H. (2025, July 23). Lernen lohnt sich – aber wie viel? Erfolgsmessung von Weiterbildung im Wandel der Arbeit [Webinar]. StartSteps.
Grünewald, H. (2025). Q&A session: Leadership Talent Academy. Universität Tübingen, 11 May, 2025.
- Grünewald, H. (2025). Panel speaker. Der Weg zur HAW-Professur. Infoveranstaltung für Promovierende & Postdocs der Universität Tübingen, 23 January, 2025.
- Murphy Kelly, S. (2025, January 10) Could AI Make You Love Your Job? [Podcast] The Next Innovation. podcasts.apple.com/us/podcast/could-ai-make-you-love-your-job/id1779130813
- Grünewald, H. (2024). Panel speaker. Professorships in Germany: Opportunities and Challenges for International Scientists. HRK ADVANCE-Tagung, 25 September, 2024. www.youtube.com/watch
- Grünewald, H. (2021). Moderator. Podiumsdiskussion bei den Frauenwirtschaftstag: Ch@llenge Vereinbarkeit – Zeige, dass es geht! IHK (Chamber of Commerce) Reutlingen, 15 October, 2021. veranstaltungen.ihkrt.de/frauenwirtschaftstagereutlingen
- Grünewald, H. (2020) Keynote speaker / panel speaker [Online]. Sustainable Development: Orchestrating Business to Respond to Society’s Latest Challenges, International Conference on Management in Emerging Markets (ICMEM), August 3-5, 2020, SBM ITB.
- Grünewald, H., Sweeney, E. & Taschner, A. (2020). An empirical investigation into the impact of digitalization on global supply chains [Conference presentation]. e-LRN Special Web Conference: Sustainable and resilient supply chains during crises. 9 - 11 September 2020, Cardiff University
- Grünewald, H. (2020). Ecosystem for Sustainable Development: Dealing with Collaboration Challenges and Opportunities [Conference presentation]. 5th ICMEM 2020, 3-5 August, 2020, Bandung, West Java, Indonesia https://icmem.sbm.itb.ac.id/
- Grünewald, H. (2019). Praxisbeispiel: Internationalisierungsmaßnahmen an der ESB Business School [Konferenzbeitrag]. Wirkungsanalyse von Internationalisierungsmaßnahmen - DAAD, 5-6 November, 2019, Bonn, Germany
- Grünewald, H. (2019). Internationalising curricula: diverse approaches [Konferenzbeitrag]. 17th Annual BMDA Conference: Cultural Sensitivity and Local Contribution in Business and Education, 3-5 April, 2019, Casablanca, Africa
- Grünewald, H. (2019). Master of ceremony. 3rd International Business Engineering Conference (IBEC), Reutlingen University, 11 November, 2019, Reutlingen, Germany https://iabep.org/no_cache/news-events/
- Brumme, H. and H. Grünewald (2018). Key technologies and their impact on the current business and academic environment: The human being and industry 4.0 [Keynote speech]. 2nd International Business Engineering Conference (IBEC): Business Engineering and Industry 4.0 in a Global Economy. 9 -10 August. Bali, Indonesia https://iabep.org/news-events/ibec-conference-2018/
- Grünewald, H. (2018). Aligning business engineering education with contemporary industry [Conference presentation], Business Engineering and Industry 4.0 in a Global Economy. 9 -10 August. Bali, Indonesia https://iabep.org/news-events/ibec-conference-2018/
- Grünewald, H. (2018). Developing Self-Efficacy in Education: The Game Is On [TEDx presentation], TEDxUMPahang – YouTube, available at https://www.youtube.com/watch?v=DEb6-9kJzao
- Grünewald, H. (2018). Developing Self-Efficacy in Education [Keynote speech]. 3rd postgraduate colloquium, FIM Universiti Malaysia Pahang, 4-5 July, 2018, Kuantan, Malaysia
- Grünewald, H. (2016). Implementing meaningful criteria [Conference presentation]. "Internationalisierung der Curricula an Hochschulen" (01.-03.11.2016), 03.11.2016, Göttingen. http://www.uni-goettingen.de/de/informationen-zur-konferenz/551511.html
- Marciano, H. (2025, August 27). SBM ITB holds HCM Talks 2025, maximizing the role of Gen Z in sustainable business. SBM ITB. https://www.sbm.itb.ac.id/2025/08/27/sbm-itb-holds-hcm-talks-2025-maximizing-the-orle-of-gen-z-in-sustainable-business/
- Reil, K. (2024, August 7). Tackling the skills shortage with upskilling and reskilling. Interview with Prof. Dr. Hazel Grünewald on the future of personnel development [Interview]. Hochschule Reutlingen. www.reutlingen-university.de/aktuelles/news/news-detail/mit-upskilling-und-reskilling-gegen-den-fachkraeftemangel
- Seifert, J. (2024, July 10). Weiterbilden statt aussortieren. SPIEGEL Job & Karriere. www.spiegel.de/karriere/fachkraeftemangel-beschaeftigte-koennen-durch-weiterbildung-dem-aussortieren-entgegenwirken-a-2516c545-90e4-4939-b3cd-1ac568559545
Gieseler, J. (2024). Europäische Fettnäpfchen: Welche Unterschiede gibt es in den Verhandlungskulturen? [Interview]. Das FERCHAU-Magazin. https://www.ferchau.com/de/de/kunden/kundenmagazin/01-2024/15-04-2024-europaeische-fettnaepfchen-6268
Reil, K. (2024, 27. Februar). Interkulturelle Kommunikation in Zeiten der Globalisierung: „Großer Innovationsmotor“ [Interview]. GEA Zeitung. https://www.gea.de/reutlingen_artikel,-interkulturelle-kommunikation-in-zeiten-der-globalisierung-gro%C3%9Fer-innovationsmotor-_arid,6870187.html
Grünewald, Hazel
2025 | |
| Gruenewald, Hazel; Riha, Lena (2025): Next-gen learning: gamification strategies for engaging diverse workforces and advancing DEI. - In: Kenon, Vanessa Hammler; Bartlett, James (Hrsg.): Gaming, wellness, and technology in the bold global workforce. - Hershey : IGI Global. - S. 383-438. - ISBN: 9798337353227. - DOI: https://doi.org/10.4018/979-8-3373-5322-7.ch012 | BibTeX | RIS DOI |
| Gruenewald, Hazel; Mueller, Maren (2025): Reskilling and upskilling in a globalized economy : essential strategies for workforce transformation. - Wiesbaden : Springer. - 227 S. - ISBN: 978-3-658-48384-5. - DOI: https://doi.org/10.1007/978-3-658-48384-5 | BibTeX | RIS DOI |
2024 | |
| Müller, Maren; Gruenewald, Hazel (2024): Upskilling und Reskilling für die Personalentwicklung : Kompetenzen der Zukunft erkennen und Personal erfolgreich qualifizieren. - Wiesbaden : Springer. - 220 S. - ISBN: 978-3-658-44403-7. - DOI: https://doi.org/10.1007/978-3-658-44404-4 | BibTeX | RIS DOI |
2023 | |
| Gruenewald, Hazel; Müller, Maren (2023): Nachhaltiges Human Resource Management. - In: Bühler, André; Nufer, Gerd (Hrsg.): Nachhaltigkeitsmanagement in Sport und Kultur : Grundlagen, Anwendungen, Praxisbeispiele. - Berlin : Erich Schmidt Verlag. - S. 147-174. - ISBN: 978-3-503-23664-0. - DOI: https://doi.org/10.37307/b.978-3-503-23664-0.07 | BibTeX | RIS DOI |
| Gruenewald, Hazel (2023): The soft power of international higher education : a critical perspective. - In: Internationalisation of higher education : policy and practice 16 (2). - Artikelnummer: A 1.12. - S. 5-27. - URL: https://www.handbook-internationalisation.com/en/handbuch/gliederung/#/Beitragsdetailansicht/158/3725/The-soft-power-of-international-higher-education---A-critical-perspective | BibTeX | RIS |
2021 | |
| Taschner, Andreas; Gruenewald, Hazel (2021): Digitalization in global supply chain operations. - In: Sweeney, Edward; Waters, Donald (Hrsg.): Global logistics : new directions in supply chain management. - London : Kogan Page. - S. 358-381. - ISBN: 9781398600003. | BibTeX | RIS |
2020 | |
| Sweeney, Edward; Taschner, Andreas; Gruenewald, Hazel (2020): Disruptive digital technology adoption in global supply chains. - In: Journal of supply chain management, logistics and procurement 3 (1). - S. 77-90. - URL: https://www.henrystewartpublications.com/jscm/v3 | BibTeX | RIS |
| Gruenewald, Hazel; Veit, Baldur (2020): Managing internationalisation - combining a centralised and a decentralised approach. - In: Internationalisation of higher education : policy and practice (4). - Artikelnummer: B 2.12. - S. 36-59. - DOI: https://doi.org/10.36197/INT.4-2020.03 | BibTeX | RIS DOI |
2019 | |
| Gruenewald, Hazel (2019): Aligning business engineering education with contemporary industry requirements. - In: Asian Journal of Technology Management : AJTM 12 (3). - S. 212-225. - DOI: https://doi.org/10.12695/ajtm.2019.12.3.5 | BibTeX | RIS DOIURN |
| Gruenewald, Hazel; Kneip, Petra; Kozica, Arjan (2019): The use of gamification in workplace learning to encourage employee motivation and engagement. - In: Kenon, Vanessa Hammler (Hrsg.): The Wiley handbook of global workplace learning. - Hoboken, NJ : Wiley. - S. 557-575. - ISBN: 978-1-119-22699-4. | BibTeX | RIS |
2018 | |
| Veit, Baldur; Gruenewald, Hazel (2018): Managing international internships responding to the growing demand for international work experience. - In: Internationalisation of higher education : policy and practice (2). - Artikelnummer: D 2.14. - S. 51-72. | BibTeX | RIS |
2017 | |
| Matsekh-Ukrayinskyy, Lyubomyr; Kie, Cheng Jack; Greiner, Petra; Gruenewald, Hazel (2017): Curriculum design for the German language class in the double-degree programme business engineering. - Reutlingen : Hochschule Reutlingen. - 10 S. | BibTeX | RIS URN |
| Gruenewald, Hazel; Corlett, Joanne (2017): Implementing meaningful internationalised curricula against the backdrop of sound quality management : the case of ESB Business School, Reutlingen University. - In: Casper-Hehne, Hiltraud (Hrsg.): Internationalisierung der Curricula and Hochschulen : Konzepte, Initiativen, Maßnahmen. - Bielefeld : wbv Publikation. - S. 168-185. - ISBN: 978-3-7639-5851-1. | BibTeX | RIS |
2015 | |
| Gruenewald, Hazel (2015): Quality-oriented selection of university partnerships : ESB Business School’s selection matrix. - In: Fuchs, Stephan (Hrsg.): Building upon international success : the HRK-Audit "Internationalisation of universities" ; advancing strategic internationalisation. - Bonn : Hochschulrektorenkonferenz. - S. 36-37. - ISBN: 978-3-942600-45-3. - URL: https://www.hrk.de/fileadmin/redaktion/hrk-audit/Infothek/HRK-Audit_Building_upon_International_Success.pdf | BibTeX | RIS URN |
| Gruenewald, Hazel (2015): Quest 3C : playing with seamless and disruptive learning in an interdisciplinary setting. - In: Smart Teaching - Better Learning! : Digitales Lehren und Lernen an Hochschulen. - URL: https://prezi.com/5fvez1lrjf72/playing-with-seamless-and-disruptive-learning-in-an-interdisciplinary-setting/ | BibTeX | RIS |
2014 | |
| Gruenewald, Hazel (2014): Qualitätsorientierte Auswahl von Hochschulpartnerschaften : der Kriterienkatalog der ESB Business School. - In: Auf internationale Erfolge aufbauen : Beispiele guter Internationalisierungspraxis an deutschen Hochschulen. - Bonn : Hochschulrektorenkonferenz. - S. 46-47. - ISBN: 978-3-942600-35-4. - URL: http://www.hrk.de/uploads/media/HRK-Audit_Auf_internationale_Erfolge_aufbauen.pdf | BibTeX | RIS URN |
| Gruenewald, Hazel; Greiner, Petra (2014): Quest 3C : an integrative simulation game used to encourage cross-disciplinary thinking and action. - In: 12th Annual BMDA Conference "A Successful 21st Century Organization". - Baltic Management Development Association (BMDA). - S. 1-5. | BibTeX | RIS URN |
